Full Build + SEO/AEO Plan Terms

Version 1.3 · 10 November 2026 · An annex to the Claude CMS Terms of Service

These terms apply if you subscribe to the Claude CMS Full Build + SEO/AEO plan (the “Plan”), under which we build and look after your website for you, on Claude CMS or on any of the major website and ecommerce platforms, such as Shopify, WordPress, Wix and Framer. They add to our main terms. Where the two conflict on a matter specific to the Plan, these terms apply; in particular, sections 2, 3 and 5 of the main terms are written for self-installed Claude CMS and are changed by these terms as set out below. “We”, “us” and “Receptive” mean Receptive Limited; “you” means the subscriber.

The short version: we build your site, host it and make the changes you ask for, with a named developer consultant, and we give you supported Claude access so you can work on it with us. The Plan has a six-month minimum term. After that it runs month to month and you can cancel with 30 days’ notice. If the working relationship stops working, we can end the Plan early too, with no further charges to you. The content and design we make for your site are yours once paid for, and if you leave we give you a copy.

1. What the Plan includes

The build: we design and build your website, either on Claude CMS (we set up hosting, install Claude CMS and configure the connector) or on your existing platform, such as Shopify, WordPress, Wix or Framer, through our connector for that platform.
Hosting: for a site on Claude CMS, managed hosting on the fair-use basis in section 4 of the main terms. A site on another platform stays hosted by that platform under your own account.
A personal developer consultant: a named developer who handles your requests and advises on your site.
Ongoing changes: reasonable changes to your site, requested as described in section 4 below.
SEO and AEO: search engine and AI answer engine optimisation work on your site as part of the ongoing service.
Marketing and sales support: help with marketing your site and growing sales, for example campaign and landing pages, email newsletters, product and offer pages, and making sense of your traffic and sales reports.
Third-party integrations: connecting and supporting the services your site uses, such as payment providers, shipping, email and analytics, and keeping those connections working as part of the Plan.
AI usage: the AI model costs of work we carry out for you. You do not need your own Claude account for the Plan.
Claude access for you: we provide Claude client access connected to your site, so you can work on it yourself and collaborate with your developer alongside the managed service. We set it up and support you in using it. It is provided on a fair-use basis for running your own site, ends with the Plan, and your use of Claude is also subject to Anthropic’s terms (see section 6 of the main terms).
Online store: where your site includes a store, the Ecommerce Add-on Terms also apply to it.

The Plan does not include third-party costs such as your domain name, your own platform subscription (for example your Shopify plan), paid plugins, apps or services you choose to use, payment-provider fees, or advertising spend, unless we agree otherwise in writing.

2. The build

Timeline: we aim to have your site live in about two weeks from the point we have everything we need from you (see below). This is an aim, not a contractual deadline. Larger sites, stores with many products, integrations, and late or changing content take longer.
What we need from you: your text, images, logo, brand details, product information and any account access we ask for, supplied promptly and in a usable form. The timeline starts once we have them.
Feedback and revisions: we show you the site in a test space before it goes live and revise it in response to your feedback. Changes that go beyond the agreed scope are handled as ongoing changes or quoted separately.
Going live: we publish the site once you approve it. Pointing your domain at the site may need action from you or your domain provider.

3. Your responsibilities

Having the rights to everything you give us to use, including text, images, logos and product data, and making sure it is accurate and lawful.
Reviewing the site and changes we make before you approve them, and telling us promptly if something is wrong.
The legal requirements of your business, including your own privacy notice, cookie consent choices, terms of sale, consumer and tax law. We can help you put pages in place, but we do not give legal or tax advice.
Accounts in your own name for payment providers and other services connected to your site. Never send us passwords or card details by email or chat; use the Connections area of your account.

4. Ongoing changes

Request changes through the Tasklist in your account, or by contacting us. Your developer consultant picks them up in order of priority and keeps the Tasklist up to date.

Changes are provided on a fair-use basis for running and improving a single website: content updates, new pages, design adjustments, SEO and AEO work, and fixes.
Large new pieces of work, such as a full redesign, a second website or a new language version, may be quoted separately before we start.
We do not commit to a fixed turnaround for each request, but we aim to tell you when to expect it.

5. Our work

We carry out our work with reasonable care and skill. Section 3 of the main terms, which says you are responsible for changes made through the software, applies to changes you or anyone you authorise make yourselves, not to work we carry out under the Plan. Where we make a mistake, tell us and we will put it right.

We use AI tools, including Claude, as part of how we build and maintain your site. We review the work before it goes live, but you should still check your site and tell us if anything looks wrong.

6. Fees, minimum term and cancellation

Fees: the monthly fee shown when you subscribed, billed in advance. We may change fees with effect from a renewal after the minimum term, giving you reasonable notice first.
Minimum term: the Plan has a minimum term of six months from your first payment. You can give notice at any time, but the Plan cannot end before the minimum term does, and the monthly fees for the whole minimum term remain payable.
After the minimum term: the Plan continues month to month. You may cancel by giving 30 days’ written notice through our contact form, as set out in section 5 of the main terms.
Ending the Plan early, by us: we may end the Plan at any time, including during the minimum term, by giving you written notice, if in our reasonable judgement the working relationship has become unworkable. Examples include requests, deadlines or scope that regularly go beyond what the Plan provides (see sections 2 and 4), or communication with our team that is abusive. The Plan ends on the date stated in our notice, which may be immediate. From that date no further fees are due, the remainder of the minimum term no longer applies, and we will refund any fees you have paid for a period after that date. Fees for any period up to that date are not refundable. We will hand over your site as described in section 8.
Refunds: fees are not refundable except where the law requires or as set out above. Nothing in these terms affects your statutory rights, including any right to cancel within 14 days of purchase where you buy as a consumer; if you ask us to start work within that period and then cancel, you may have to pay for the work already done.
Unpaid fees: if a payment fails and is not resolved, we may pause work and, after giving you notice, suspend the site.

7. Ownership

You own your content. Once the fees for the relevant period are paid, you also own the website-specific design, page content and custom code we create for your site. Receptive keeps ownership of Claude CMS itself, our templates, blocks, tools and know-how, which are licensed to you for as long as your subscription is active.

8. When the Plan ends

For a site on Claude CMS, your site stops being hosted by us and the connector, Connected Services and the Tasklist stop working, as described in section 5 of the main terms.
For a site on another platform, your site stays where it is under your own account; we remove our connection and access, and the Tasklist stops working.
On request within 30 days after the Plan ends, we will provide an export of your site’s files, content and database so you can host it elsewhere. After that period we may delete it.
Your domain remains yours. You are responsible for pointing it elsewhere.
Running Claude CMS itself elsewhere needs its own licence on one of our other plans.

9. Personal data

Where we host your site and it holds personal data about your visitors or customers, you are the controller and we are your processor. That processing is governed by the data processing terms in section 22 of our Terms & Legal, which apply to the site we host for you in the same way as they apply to the Store Service.

10. Limits of our liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited. Subject to that, section 9 of the main terms applies, and our total aggregate liability arising out of or in connection with the Plan in any twelve-month period is limited to the Plan fees you paid to us in the twelve months immediately before the event giving rise to the claim.

11. Changes to these terms

We may change these terms; we will give reasonable notice of material changes and you may cancel if you do not accept them, subject to the minimum term. The version accepted at the time of your purchase is recorded against your subscription.

12. General

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction, subject to any mandatory consumer protections in your country of residence. If any provision is unenforceable, the rest continues in effect. Nothing in these terms creates a partnership, agency or employment relationship.

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