Automatic · 38 mm · Edition of 1,000

AUREL AUTOMATIC — Nº 1

Aurel

The No.1 Automatic — one watch, made properly.

Now showing the correct time · --:--

01 · The craft

Two hundred and six parts. Zero shortcuts.

Inside the No.1 beats a Swiss micro-rotor movement, hand-finished in Biel and regulated in five positions over fifteen days. It is thinner than a stack of six credit cards and accurate to within four seconds a day.

We could have bought a movement off the shelf. Most do. Instead we spent three years engineering one worth engraving our name on.

Calibre AU-01 · 70h reserve

A dial you read at a glance, and study for years.

Eleven hand-applied coats of ivory lacquer, each cured and polished before the next. Markers are milled from a single brass billet, plated, and set by hand under magnification.

Nothing on this dial exists to impress at arm's length. Everything on it rewards the second look — which is, we think, the definition of quality.

Lacquered brass · Applied markers
02 · Specifications
Case
316L steel, 38 mm
Thickness
8.9 mm
Movement
Calibre AU-01, micro-rotor
Power reserve
70 hours
Accuracy
−2 / +4 s per day
Crystal
Domed sapphire, AR-coated
Dial
Ivory lacquer, 11 coats
Water resistance
5 ATM
Strap
Vegetable-tanned calf, 20 mm
Buckle
Milled pin buckle, signed
Edition
1,000 pieces, numbered
Warranty
Five years, international
04 · Notices
“The rare debut that feels like a fourth generation. Restraint this confident usually costs five times as much.”
Horological Review
“Aurel has made the dress watch interesting again by refusing to make it interesting. A masterclass in leaving things out.”
The Metier Journal
“Wears like nothing, reads like a manifesto. The No.1 is the watch your other watches will be judged against.”
Fifth & Main

05 · Reserve yours

One thousand pieces. One decision left to make.

£1,450Delivered worldwide · Duties included

Strap — choose your leather

Chestnut calf

Reserve the No.1

Fully refundable deposit · Ships within 21 days · Five-year warranty